If you're lucky enough to be able to hire a someone, congratulations, but you still need to bring a clear sense of who you are and what you want to accomplish into that relationship or you risk wasting those dollars. By having a clear sense of identity for you and your book and knowing your goals will maximize the return on your investment.
The most frequent questions I receive are "When do I start marketing?" and "What are my first steps?"
The first question is easy. Start marketing even before you have a book or other written work published.
I don't care whether you are a traditionally published author, indie, or hybrid, you need to establish a presence to allow readers to find you. The biggest mistake I see is authors waiting for their book to be published before they start their marketing efforts. The reason for this is two-fold.
- New authors hide behind their books and think no one will be interested in them. Wrong! Readers are interested in the person behind the words. They have a deeper reading experience when they know a little bit about the author. Interesting people write interesting books. Readers are smart. They seek out voices that make them think.
- New authors fear they only have one book in them. If you're reading this blog, you are more than a one trick pony. You are more than one book. You have a voice, a unique world perspective and a backbone. Use them.
The second question is more difficult to answer. The steps you take to market yourself are dependent upon two factors:
- How you view "marketing." If you view marketing as an ongoing shout of "BUY MY BOOK!" you will grow hoarse, your listeners will grow deaf and everyone will become bored.
- How much time and effort you will devote to you. Having a plan is worthless if you don't follow it. Creating a realistic and workable plan and sticking to it leads to success. Duh!
Next up? The 3F Soft Start.